Digital Branding Evolution
Maryam Ghanem, an astute interior designer from Lebanon, approached Keemya in March 2023 to craft a strong digital identity that would reflect her brand vision and professional expertise in a competitive market.
About Maryam Ghanem, Interior Designer
A Lebanon-based online interior designer, Maryam Ghanem is recognized for her creative flair and exceptional design sensibility. Despite her talent, Maryam’s digital presence was underdeveloped, which limited her visibility and business growth in the visual-centric field of interior design.
The challenge
Maryam’s major obstacle was her lack of a strong digital brand identity and a platform to effectively display her interior design projects. In the industry that thrives on visual appeal, this gap was a barrier to showcasing her expertise and attracting potential clients.
Services Used:
- Brand Development, Content Strategy, Social Media Marketing, Client Engagement
STRENGTH IN NUMBERS
Business impact
Keemya’s strategic efforts led to impressive growth in Maryam’s online visibility and client base:
A substantial increase of 2,000 new followers organically, validating the engaging quality of the brand content.
A direct correlation between the improved online presence and new client acquisitions via Instagram.
New followers organically
New Signed projects for Maryam
Increase new users from organic traffic
Esteemed digital marketing solutions
Keemya’s tailored strategy for Maryam’s online presence included:
Establishing Brand Identity: Crafting a distinctive brand identity for Maryam that showcased her individual style and professional interior design services.
Educational Content Creation: Sharing insightful content on interior design, positioning Maryam as a thought leader in her field.
Project Showcases: Utilizing social media to display Maryam’s projects, offering a virtual portfolio to potential clients.
- Brand Development
- Content Strategy
- Social Media Marketing
- Client Engagement
