Mundo La Playa Restaurant

Digital Transformation and Brand Revitalization

In March 2023, Mundo La Playa, a distinguished restaurant in Tyre, Lebanon, sought to revitalize its online image to match its delightful dining experience, enlisting Keemya for a strategic brand overhaul.

About Mundo La Playa Restaurant

Mundo La Playa is a culinary gem offering international cuisine in a setting that promises an ambient dining experience. Despite its promise, the restaurant’s digital representation didn’t do justice to its vibrant atmosphere, leading to a pressing need for an image makeover.

The challenge

Mundo La Playa’s primary concern was the disconnect between its captivating in-person allure and its lackluster online image. The dark and uninspiring digital portrayal was misaligned with the lively and delightful dining experience, impacting customer patronage and brand reputation.

Services Used:
STRENGTH IN NUMBERS

Business impact

Keemya’s innovative approach resulted in a remarkable turnaround in Mundo La Playa’s online presence and customer engagement:

An impressive growth in social media followers, with an increase of 5,000 to 7,000 new followers.

Enhanced customer engagement and increased patronage through strategic online campaigns.

 
7000

New organic followers

40%

Organic engagement rate improved

160%

Increase new users from organic traffic

Esteemed digital marketing solutions

Keemya’s strategy encompassed a multifaceted approach to revitalize Mundo La Playa’s brand:

Branding Revamp: A full-scale transformation of the digital brand presence to mirror the vibrant dining experience offered by the restaurant.

Content Enhancement: Refreshing Mundo’s Instagram with daily engaging content, showcasing the variety of dishes and the ambiance of the restaurant.

Platform Expansion and Collaborations: Launching a TikTok presence and forging collaborations with food bloggers to enhance reach and brand voice.

Photography and Visual Content: Upgrading the visual portrayal of dishes to reflect the true quality and aesthetic of the dining experience.

Tyre Campaign: A tailored campaign to establish Mundo La Playa as the dining jewel of Tyre, increasing local engagement and visitation.

For Zara, we put together a robust digital strategy that includes:

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