From Fashion Blogger to Esteemed Consultant
In the fashion sphere, where the transition from influencer to authority is as much about style as substance, Doa Hattab’s evolution from a fashion blogger to a fashion consultant stands as a case study in strategic brand metamorphosis.
About Doaa Hattab
Doa Hattab, a name once synonymous with hijabi fashion blogging, set her sights on a grander horizon: to establish herself as a leading fashion consultant. January 2022 marked the beginning of this pivotal chapter, with Keemya stepping in to guide the transition.
The challenge
Despite her established popularity as a blogger, Doa faced critical challenges:
Undefined Professional Identity: The move from blogger to consultant required a sharp brand identity.
Content Consistency: Professionalism in content was key to transcending her existing image.
Services Used:
STRENGTH IN NUMBERS
Business impact
Keemya’s partnership with Doa Hattab is a showcase of effective brand transformation:
Consultancy Acclaimed: From a blogger to a revered consultant, Doa’s brand journey was seamless and successful.
Engagement Metrics: The quality of audience interaction evolved, with heightened organic engagement.
Brand Autonomy: Doa now stands equipped to navigate her brand’s future with adeptness and independence.
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
Esteemed digital marketing solutions
The strategy bore fruit in significant ways:
Elevated Status: Doa’s rebranding to a fashion consultant was met with acclaim and recognition.
Engagement and Growth: Keemya’s strategic direction led to robust organic growth and increased engagement.
Trust and Rapport: The targeted approach built a fortified trust between Doa and her audience.
Empowered Management: Doa emerged with the ability to independently manage her burgeoning brand.
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media
- Web design
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
